“All this started with that stunning cardigan my mum made me a few years back. I fell in love with the result but most of all with the process”.
This Is Mool is the result of a hobby mixed up with a lot of passion and a strong believe that some things should be done differently. We should all put more care and love in what we do and think of why we do it for.
We don’t want to be just another clothing brand because we want to make a statement in how society should consume, leaving behind this compulsive shopping that has determined us for so long.
And that’s exactly why we decided to opt for something HANDMADE. A tag that has a lot of meaning itself, because when your eyes read “handmade” your mind reads time, dedication, care, passion and above all, love, lot of love.